Wednesday, February 29, 2012

The Rapid Rise Of Political Hopeful Enrique Pena Nieto Is Met With Approval By The Masses

The Partido Revolucionario Institutional (PRI) has picked Enrique Pena Nieto as their candidate to run for president in Mexico's 2012 election. Before he decided to run for president, he was the young governor of the State of Mexico from 2005 to 2011. Enrique has prepared for politics with a law degree and an MBA.

He helped lay the groundwork for his political career when he became a member of the PRI in 1984. He first worked as an instructor in PRI's Electoral Training Center before becoming Coordinator for the party's Parliamentary Group in the LV Legislature. He also held the job as Chairman of the Political Board of the same legislature.

He has worked in several administrative offices in the state government of Mexico from the early 90's until 2002. He wore many hats while he worked in the state government of Mexico: Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He became affiliated with the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Enrique Pena Nieto has shown his versatility by also working as a political advisor to PRI National. Becoming a presidential candidate has been culmination of all his years working for the state government of Mexico. Subsequently, Pena Nieto made his strategic move towards electoral positions.

In 2004, he played a role in nominating candidates for governor of the state of Mexico. He came out ahead of other candidates such as, Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. He became a gubernatorial candidate of the PRI in February 2005.

Victory day was July 3, 2005. He was a clear winner with 49 percent of the vote. A crowd of 5,000 people came out to watch his inauguration on September 15, 2005.

The elected governor's political agenda include advocacies on environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation. The fact that he was able to accomplish anything within a party filled with conflict, speaks to his political capability. Positive advances with respect to the state's economy, housing and agriculture sectors were achieved during his term.

At the end of his term as governor of the state of Mexico, he announced his bid for nomination as the official Presidential candidate of the PRI party. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. Beltrone quits Nieto fits.

Although there has been a lot of talk of illegitimacy, Pena Nieto is considered to be the next president of Mexico. Since the announcement of his candidacy, he has been leading mock presidential polls against contenders Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. The official election for Mexico's 80 million people will be held on July 1 of this year.

The PRI hope for a sweeping victory because of the popularity of their candidate. The claim is that Enrique Pena Nieto will not govern his country like a dictator. Pena Nieto looks forward to a Mexico free from marauding and fleeing citizens.


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Monday, February 27, 2012

Marketing Strategies from Steve Heyer CEO

Because progress cannot be halted, Steve Heyer CEO argues that companies have to be smart about the way they market themselves, always seeking new methods because new things are coming upon them. These are bold words that were spoken by this visionary business leader almost a decade ago and people continue to refer to them today. He delivered a keynote speech bearing this message to a group of 400 media, ad agency and entertainment executives during an “Advertising Age” conference in 2003.

Steve Heyer is a person of great importance in the business world, not least because he is one of the chiefs of Starwood Hotels. Heyer was already in this seat when he began to expound on his original message to marketers in 2003. He claimed that he is not marketing rooms in hotels but entertainment and lasting memories.

Heyer's emphasis was on the marketing of an experience. He said that the hotels had to work on selling experiences worth remembering. Heyer's innovation was in the lens through which he approached the subject.

In the 2003 speech, he proposed to marketers and media leaders to become more customized and personalized in delivering their services and products, and aim for the empowerment of consumers. This is precisely what one now observes in businesses: customization. And this is most apparent in the computer and digital industries.

We are seeing old forms of entertainment being given a run for their money by fresh avenues of media distribution. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Suddenly no-one wanted to pay for songs any longer, opting instead to get them free, off the Net.

The music industry momentarily went into chaos, which is a scenario referred to in Steven Heyer’s keynote address. For Heyer, this was only a reminder that people needed to constantly change their approaches to meet fresh issues. Heyer said that even TV was no longer safe, and that new trends might well harm those in the industry.

Steve Heyer argues that modern marketing efforts should focus on the creation of cultures, not products. In the interview explaining his marketing strategy for Starwood Hotels, he furthered explained that they are now a company engaged in distributing entertainment and unforgettable experiences. In other words, consumers would have their eyes trained on what the hotels could provide, not the hotels themselves.

The company has called in a rather unorthodox business associate: a famous lingerie brand known all over the world for its couture lingerie fashion shows. Along with online bidders, only preferred guest members of Starwood can buy tickets to the elite fashion event. This is the perfect execution of what Heyer meant.

The proliferation of brand names in films has also drawn attention from Heyer, who dislikes it. He calls the practice a “contextless” insertion of brand logos into movies or TV programs. He also said this practice neither improves storylines nor enhances marketability of products.

A look at Coca Cola's roster of past chiefs shall show Steve Heyer CEO on it. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. What he did was to put a glass of Coke in front of each judge in American Idol, a popular TV series.


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Sunday, February 5, 2012

Suitable AACSB Online MBA Programs

When it comes to an AACSB online MBA degree, who should engage in it? It is important for professors in business institutions to hold an AACSB-accredited business degree for their chosen line of work. But outside the academe, this particular accreditation is less critical, unless you desire to compete at the management/executive level.

There was one company who recently mentioned that they will only be shouldering tuitions, as part of their assistance program, if the person obtained an MBA from an institution that has the AACSB seal of approval. Even if you got an online degree, if the school is AACSB certified, you will get support for your tuition. In the business environment, the best opportunities are reserved for people who have MBAs that come with AACSB accredited institutions.

When it comes to these five letters, you will be dealing with the Association to Advance Collegiate Schools of Business International. What you have here is a private accrediting body that deals with al sorts of schools that offer business and accounting programs. Since they started working in the 1900s, this agency has continually evaluated business institutions year after year.

Due to this organization's consistency and longevity, many esteemed Ivy League business schools receive accreditation from the AACSB. From Stanford to Duke, there are plenty of educational facilities that have AACSB accredited MBA programs under their belt. Duke University actually has an online MBA program that has been approved by the AACSB.

However, one should note that universities do not necessarily need an AACSB accreditation to offer an MBA degree program, be it online or on-campus. About seventy percent of the schools and programs that have received the seal of approval of the AACSB has failed to comply with the agency's regulations according to a recent study. There are so many things in store for those who manage to complete an AACSB accredited MBA degree but even if this is so, there is a limited number of institutions that have this particular form of accreditation.

Taking this into consideration, you can now see that schools can provide quality education without the approval of the AACSB. For institutions that do not follow the standards of the AACSB, a lot of them are actually providing students with better study programs. Some schools shun this accreditation because they opt for flexibility in developing more real-life curricula and the capacity to accept an older, more experienced body of adult students.

The thing about an AACSB online MBA is that the accreditation jacks up the costs of studying making a conventional MBA more feasible for most students. If you do not have a thirty grand budget, do not enroll in an AACSB online MBA program. If the MBA only has a standard certificate, it will cost about ten thousand dollars less.

You can save as much as ten grand by not going for the AACSB accredited course. For people who cannot afford the AACSB MBA, a conventional one will do just fine. With an AACSB accreditation, MBAs will be harder to accomplish too so think about this.

Why is the AACSB accredited course more challenging? The GMAT is something that will be required when it comes to this and you should also have a higher than usual undergraduate GPA. Accredited programs demand higher admission standards making the programs farfetched for average students.

To sum up everything, there are several reasons to consider an AACSB online MBA degree. If you are eyeing a competitive job position, you should seriously consider this degree and if you are confident in what you know, the GRE or GMAT requirements should not bother you one bit. Do consider something like this if you can afford the tuition and if the prestige of the program is something that is important to you.

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